New season = new branding, new set for the hit TV show.
STATE FARM GAMERHOOD
Welcome to Neo City
Led by Infinity Marketing and The Bench, this reimagining of the surprise-hit show enabled us to stretch our set-design skills.
Starting with 3 client-picked themes, the friendly, polished vision of cyberpunk won, and we got to push the envelope for the game area, the team lounges, and the “Vault,” as well as the title treatment.
From mood boards to sketches and 3D models, we had the chance to shape the look and feel of Season 3 and we eagerly awaited to see how the production team had taken our designs to the screen. We were not disappointed!
The world’s first all-in-one gaming neighborhood returned fully transformed with a bold cyberpunk-inspired look in Neo City.
In this award-winning series, top streamers and entertainment icons face off in thrilling arena battles and video game challenges—all under the guidance of Jake from State Farm. The ultimate prize? The coveted key to Neo City and a $100K donation to their team’s chosen charity.
ROLE Creative Direction, Concept Art
SCOPE Concept Art and Branding of Season 3
RESULTS Season 2 reached 534.5M on social media, and more than 1 billion earned media impressions. We’re excited to see the results for Season 3
Our designs
On-screen - with more T-Pain (!)
Behind the scenes.
