CHICO RICE

Father & Son change the perception of a staple

Thanks to our Marketing friends at HaBO we had the chance to rebrand this excellent -seriously, taste it! - small farm-produced rice, creating unique illustrations for their two main version -Blonde and Brown- and helping them visualize what the future could hold.

In return, we got to see our designs on the shelves and hold the soft-touch, artisanal coffee-like packs in our hands... and that’s priceless.

The best part was when they told us that after attending the Fancy Foods Show, for which we designed their booth (!), they got approached by Whole Foods. So… design… works?