hands-on manufacturing 4.0 in Chicago

TRUMPF SMART FACTORY

High-tech Executive Briefing Center

From RFP reply to creative direction and project leadership all the way through completion we and Inhance Digital had our hand in opening this brand new, $35 million facility. We created a companion app, 14 interactives, a world-first transparent touch OLED array, a photo op, and much more.

Our goal was to put the visitor at the center of a journey that will evolve and stand the test of time. Visitor goal exceeded by 400%.

ROLE Creative Direction, on-site production

SCOPE Logo and branding guidelines, Deck template, Website, Collateral

“We call it the Walt Disney tour for sheet metal manufacturing.”

— Tobias Reuther, Smart Factory Director

Concepts > Reality.

We love seeing what began as just an idea or a PostIt scribble come to life, often made better in ways we didn’t know possible, such as the giveaway, a scale model of the facility made on site.

An unusual approach for an unusual facility.

  • Symbiotic Architecture

    We worked with the TRUMPF team to seamlessly integrate the interactives within the fantastic Barkow Leibinger design.

  • The Control Room

    Allows for a complete interactive overview of the facility.

  • 4K Transparent Touch Overlay

    Lets visitors explore the Shop Floor from above, overlaid in real-time 3D (Unity).

  • Welcome Mural

    This 9K touch wall greets visitors as they enter the Smart Factory. They can explore the facility and watch videos as they await their docent.

  • Interactive Conference Room

    The main conference room allows all participants to collaborate via a proprietary system embedded in the multi touch table, tablet and screen.

  • Catwalk Photo Op

    High above the factory floor, visitors can snap the perfect group shot among the beams — made on TRUMPF machines.

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